For more than 20 years we have been creating and developing solutions and technologies designed to build a transparent link between marketing investments and sales.

ADV is the leading communication group in Russia and is the partner of international holdings of IPG and Havas.

For more than 20 years we have been creating and developing solutions and technologies designed to build a transparent link between marketing investments and sales.

ADV is the leading communication group in Russia and is the partner of international holdings of IPG and Havas.


ADV Group is a collaboration of experts in the fields of technologies, media, marketing strategy and creativity.


We bring together teams of people with common goals to achieve inspirational business results for brands.

Join our team
Join our team



Be the #1 company in Russian marketing industry in the eyes of our clients and partners.

By allowing business and consumers to better understand each other and actively interact, we help our clients become the best in their field.
We also create a positive working environment both for our current business partners and for the new ones.


People are the core of any communication business. We invest in intelligent, ambitious and determined professionals who are ready to take the lead and think free of stereotypes.


We’re looking for the most advanced solutions on the market and build our own products. Smart and hi-tech marketing – that’s what we offer to our clients.


The future is our present. We are the ones who set the trends. To be the best today, we cultivate the skills that will be in demand tomorrow.


We try out new approaches and find exceptional solutions to achieve our goals.


Success of our clients is our success too, so we focus on sustainable growth of their business as a result of our joint work.


We also know exactly that any result can be improved – and this is the keystone of all processes in the company.


Millennials interact in a different way with each other and with their surroundings. In order to be noticed by these new consumers it is vital for brands themselves to keep changing along with the global environment.

The Aizek platform is ADV’s response to the challenges of media reality. The group’s first in-house product, Aizek uses artificial intelligence to ensure effective purchasing of advertising inventory across all existing media: TV, online, digital OOH, etc.

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Andrey Pankov

Chief Executive Officer

Andrey joined ADV Group as its new CEO in 2020.

Before that he served as CEO at Renault Russia, and earlier was head of Mitsubishi Motors Corporation Russia as well as the company’s exclusive distributor in Central Asia.

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Elena Kustova

First Deputy CEO

Elena Kustova started her career as a manager with Advertising Service, a bureau of the Moscow City Government (1992).

Later she worked for Ogilvy & Mather as Senior Media Buying Manager.

1997–2001 — Media Director at Nestle.

In 2001 she joined ADV as Media Director.

Since 2004 — Executive Vice President for Media.

In 2017 Ms. Kustova was appointed as the Chief Commercial Officer of ADV and in 2020 was promoted to First Deputy CEO.

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Anna Mazurina

CEO IPG Mediabrands

Anna started her career at MediaDirection. Since 2003 she has held various executive positions in MediaCom; she was also in charge of media planning with such clients as Philips, P&G and others. Since 2016 she has been CEO of Initiative, and in 2017 she was also appointed CEO of IPG Mediabrands. In 2020 she left the position of the Initiative CEO to focus on the development of Mediabrands.

Since 2003 Anna has held various executive positions in one of the leading advertising agencies — MediaCom; she was also in charge of media planning for such brands as Philips, Procter & Gamble and others.

She started her career as a specialist in media planning in 1997.

Anna is a graduate of Moscow Institute of Electronics and Mathematics (MIEM HSE).

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Boris Karasyov

CEO UM & Maxima

Boris Karasyov started his career in 1996 at Initiative, where he worked his way up to CEO. In 2006, he became Head of Havas Media and has overseen the launch of new Havas entities in Russia: Arena, Havas Sports & Entertainment and Havas Digital.

In 2012, Boris was appointed CEO of Havas Media Group in Russia.

In 2019, Boris was appointed CEO of UM.

Boris is a graduate of Moscow Aviation Institute.

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Igor Perevozchikov

Head of united division of ADV Lab and Benchmark

A graduate of Moscow State University (MSU), Igor joined ADV in 2002 and in 2006 was appointed Director of Planning at UM agency. In 2013 he became Head of Advance Mediabrands. In 2015 he was appointed Director of Digital Technology at ADV, and he became Head of ADV Lab in 2017.

From 2008 to 2011, Igor served as Head of Media Planning department at MTS; in 2011–2012 he held the position of Director of Marketing for Stream video service.

In 2012 Igor returned to ADV group as Deputy Managing Director of Initiative agency. In 2013 he became Head of Advance Digital agency (presently Advance Mediabrands). In 2015 he was appointed Director of Digital Technology (Chief Digital Officer) at ADV Media.

Since 2017 Igor is Head of ADV Lab.

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Natalia Osipova

Head of ADV Experience

Natalia started her career in 1995 at Integrated Marketing Solutions (IMS), where she was also appointed to the Board of Directors.

She spent a large part of her working life in the marketing department at Mars. She joined the ADV team in 2009 as Head of Marketing Services, which later became ADV Experience.

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Andrey Klychev

Chief Financial Officer

Andrey joined ADV team in 2018 as Chief Financial Officer.

Before joining ADV he also served as CFO at a number of companies, including Papa Johns, SAP, CityAds Media and Mamsy.

Andrey started his career at PwC as Tax Consultant; he after that worked at Philip Morris International as Tax Manager and at Siemens as Head of Corporate Tax

Andrey has a Master’s degree in Economics.

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Elena Belova

CEO Havas Village Russia, CEO Havas Media

Elena graduated from the Plekhanov Russian University of Economics in 2000. In 2005 she joined the board of directors at Initiative as Director of Mass Media Advertising, and in 2006 she became Director of Client Relations.

In 2012 she moved to Havas Media, where she became CEO. After eight years of excellent work at this position she was promoted to Head of Havas Village Russia.

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ADV Lab / Benchmark / Division Learn more

ADV Group's R&D Division is responsible for technological solutions in adtech and developing technology partnerships with the leading players in the digital market, as well as digital media buying. The Division’s main role is to create and support a single modern ecosystem for all of the Group’s clients. Our employees are leading Russian specialists with years of experience and invaluable expertise in media planning and media buying.

ADV Experience / Division Learn more

The agencies of this Division specialize in creating new ways for consumers to interact with brands. They have at their disposal a range of marketing solutions for integrated product promotion and the PR tools to reinforce our clients’ reputation.

Havas Village Russia / Division Learn more

The division brings together the agencies of the international Havas Group in Russia. It comprises 6 expert agencies in the fields of media, digital, branded content, creativity and PR.


Havas Group is one of the world’s largest communication groups. Founded in 1835 by Charles Louis Havas, today the group has more than 20,000 employees in more than 100 countries.


Havas is the most integrated advertising company in the world. United in” Villages ” at the country level, Havas agencies create a client-centric approach to solving brand problems.


Since 2003, Havas Group has been represented by ADV group in Russia.

IPG Russia / Division Learn more

The Division brings together the agencies of the international communications network IPG. It comprises 7 agencies that provide a full range of services in media planning, media buying, content projects, analytics, digital marketing and creativity.


IPG (Interpublic Group of Companies) is a global leader in marketing solutions. More than 50,000 talented professionals from different communication disciplines around the world solve brand challenges, improving their business results.


IPG was founded in the United States in 1930 as McCann-Erickson, and received its current name in 1961.


Interpublic Group has been representing its interests and opportunities in Russia through its partnership with ADV group since 1995.


our team

Working at ADV gives you the opportunity to specialize in any marketing role: media, creativity, events or PR.

Careers at ADV

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